The Integra Key Formatting system was created by and for the exclusive use of Twitter.
Due to the unprecedented surge in social networking popularity Twitter has been quietly racing the clock to develop, BETA test, approve and then integrate an entirely new key platform utility format capable of maintaining the company’s rapidly increasing population.
Because Twitter’s robust growth continues to exceed projections the company has had to prioritize maintaining its infrastructure while redefining the context of the world around it.
With industry rumors swirling that Twitter may force a showdown between Yahoo - who just acquired Tumblr - and Facebook which hasn’t yet faced a worthy opposition.
Updating the InTegra key formatting system is Twitter’s primary concern if the company is to have any future at all. Regardless of its place in history - not to mention it’s uncertain future - experts predict that Twitter’s failure to slide an updated key formatting system seamlessly under its own hood without slowing down its unprecedented acceleration could be disastrous.
InTegra’s co-founder and CEO David Geller (@TheDavidGeller) is optimistic about the challenge his company faces.
Meanwhile, a core group of hack rats have quietly exploited one of InTegra’s signs of strain - a “back door” into the system providing limited access its cosmetic code which allows anyone who knows how to “lift” (literally cut and paste) a binary code from the key format itself, add it onto their account ID password and create a “tack code” which acts like a beacon and gives the user a small blue “verified” check mark - big deal web cred, according to Paeo Nihlar, a former hack rat hired by InTegra to help patrol the perimeter for hack rats during the next uneasy period of transition.
Interestingly, InTegra failed to register its formatting for a patent which makes Twitter’s key formatting a kind of public park - legally, the hack rats aren’t trespassing as long as they don’t try to break through into Twitter’s carefully managed core. Geller claims to think of the hack rats as neighborhood
alley cars - “part of life in the big city, like over glowing trash cans and winos.”
But those who know the reclusive Geller say that he’s deeply concerned about InTegra’s role in Twitter’s future - and obsessed with protecting the behemoth from a potentially dangerous oversight for he has no one to blame but himself.